Many people want to lose weight, even if it’s just a pound or two after a holiday binge. While a lifestyle change is the best way to get fit and stay in shape, some people decide they’d rather diet to lose those last few pounds.

So how come so many dieters can’t seem to lose those last few pounds? Too many people think that their diet is on track when they’re actually consuming foods that are wrecking their chances of losing weight. That’s because some marketing campaigns tout certain items as healthier than they really are.

Sugar-free foods aren’t good

You might seem packaging that states your favorite candy is now available in a sugar-free option. Sounds great, right? You can eat your candy and not worry about consuming all that unhealthy sugar.

Wrong; when food manufacturers remove sugar, they add fat. Why? Because without sugar, the good stuff doesn’t taste too good and adding fat helps give that sugar-free candy back some of its flavoring and appeal.

Gluten-free foods are not necessarily diet-friendly

Many people have hopped onto the gluten-free train thinking that such foods are far healthier. While some people cannot consume gluten because they suffer from celiac disease, gluten-free is not a healthy substitute for most people.

Gluten-free products actually contain more starches than their gluten-filled counterparts. The amount of starch used in gluten-free foods can significantly raise your blood pressure, cause weight gain and even lead to hypertension.

Why do people buy these foods?

People fall for the fat-free, sugar-free, gluten-free, healthy spins that manufacturers tout because that’s precisely how companies have designed their marketing campaigns to work. Food manufacturers use slightly unconventional direct marketing techniques to capture your attention and make you believe that they have the answers to your problems.

These marketing strategies feed off buzz about weight loss and healthy living . They offer a solution to your weight-loss issues that seems doable with little effort. The goal is to help companies make sales.

Conclusion

Beware of products that make weight loss and health seem too easy. The truth is that the healthiest way to lose weight is to eat a balanced, natural diet with as many healthful ingredients as possible; not pre-packaged foods that claim they’re all-natural and healthy.

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