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The Art of Battling Giants [Infographic]

Political scientist, Ivan Arreguin-Toft has analyzed every war in the past 200 years fought by strong and weak opponents. Over 71% of the time it was the stronger army who won. But what happened when the smaller armies changed the rules of war makes us question what an advantage really is. Re-analyzation reveals those ingenious armies went from winning 28.5% to 63.6%.

Logic tells us that it’s the bigger, stronger party that wins the fights and that’s why we love a good underdog story; they make us question our perception of advantages. The classical biblical account of David and Goliath, for example, David takes Goliath’s strength and turns it into a weakness. Because Goliath was ready for a conventional fight, in which case David would have been overwhelmed, he became a sitting duck for David’s skill with a sling and stone.

Everyone loves a good underdog story, but how much of a disadvantage does he really have? Take a look at this infographic for more and let us know what you think in the comments!

Battling Giants
Source: MBA-in-Marketing.com

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Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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