Gone are the days of celebrity-sponsored colognes and clothing lines. The new chic investments are 100% digital. From throwing financial backing at a startup to participating in mobile app development, the tech world is the new second home for the A-list crowd.
Here’s a roster of ten celebrity geeks we wish we’d sat behind in algebra.
1. Ashton Kutcher
He may play a goofy/dreamy heartthrob in the movies, but in real life Kutcher has found a calling as a successful angel investor. He’s had a hand in nearly as many Internet start-ups (Foursquare, Airbnb, and Fashism, to name a few) as he has movies and television shows
This has served as an inspiration for some of his celebrity contemporaries. If you’re one of the 10 million who follow him on Twitter, you know he plugs his projects as devoutly as a new parent.
2. Jessica Alba
Who says beauty and brains can’t go together? When Jessica Alba recently co-founded the Honest Company, an online membership-based website that promises its customers safe, guaranteed non-toxic baby products, the whole world turned its heads to look. A prime example of how with a little dash of geekery, any dream can come true.
3. LL Cool J
The word “cool” is right there in his name, but even this hip-hop master has an inner geek. In January, he launched a platform for virtual studio-quality recording. It allows anyone with the chops to record his or her own tracks via the web — an excellent creative addition to the world of music.
4. Mila Kunis
There’s geeky, and then there’s gamer geeky. The lovely Mila Kunis thrilled fanboys everywhere when she revealed that she was, in fact, part of the latter group.
An avid World of Warcraft (WoW for the uninitiated) and Call of Duty player, Kunis supposedly used a headset when playing socially — until someone recognized her.
5. Adrianne Curry
Speaking of hotties playing WoW: she may be one of America’s Next Top Models but she still makes time to tweet pics of herself playing her favorite game. Her character’s name? Darthadri, a Night Elf.
6. Kevin Pollak
During a recent SXSW panel titled Banking on Big Brands/Celebs for the Web, beloved comedian Kevin Pollack (who you may know best from The Writer’s Room and Vamped Out) attested to his love for the web. Saying that finding the right spot on the web to showcase his humor helped him find “the energy again to live and die by [his] own wits.”
7. Justin Bieber
There’s no way to win the dubious distinction of having the most Twitter followers in the world and not qualify as an Internet geek. Fortunately for The Beebs, he’s in good company: his second and third runners up are Katy Perry and Lady Gaga. It’s no surprise that fans love celebs to naval gaze in public.
8. Perez Hilton
Perez Hilton may not know the difference between a printer driver and a video driver, but he’s as geeky as they come. Famous for gossiping about celebrities on his popular blog, and reputed to have sent more tweets than any other celebrity, Perez is definitely an Internet geek. We’re not so sure he’s a celebrity, though.
9. Kim Kardashian
Here’s another celeb who may be “famous for being famous” but who isn’t going to let that stop her from making the most of her popularity via the World Wide Web. If you haven’t had a face-palm yet today, check out The Kim Kardashian app, for all things Kim-related.
10. Gwen Stefani
Speaking of Microsoft drivers, maybe Gwen Stefani can help you install those vital updates. After all, the co-founder and lead singer of No Doubt is one of the company’s many celebrity darlings.
Like Jessica Alba, Stefani has publicly praised the wonders and joys of the Windows Phone 8, declaring that for a busy working mother and pop star, it’s the product du jour.