Drunk driving is not only a driving offense, but can have serious consequences for people apart from the person who’s driving. In 2011, 31% of vehicle traffic fatalities were caused by alcohol-impaired driving.
Most drivers tend to be repeat offenders when they drive intoxicated or under the influence of alcohol, according to Mother’s Against Drunk Driving statistics. The age group most likely to be involved in a fatal crash that involves alcohol is those aged 21 to 24.
People aged 25 to 34 have the next highest percentage, followed by drivers aged 35 to 44. Because of the age brackets involved and the rise of social media, outlets such as Twitter, Facebook, or YouTube can be used to reach these driver more easily.
Using social media
YouTube reaches more U.S. adults aged 18 to 34 than any cable network. Utilizing a YouTube channel can reach more of those in the troubled age group of those that drive while under the influence than putting commercials on cable TV networks.
Public service announcements or examples of how drunk driving can affect others can be placed on YouTube to reach more viewers.
Facebook appeals to 67% of Internet users aged 18 to 29 years, and those are most likely to be women. There are 665 million daily users and mobile has generated 30% of its ad revenue, which is up from 23% from 2012.
Adding an advertisement or a page to Facebook can help reach the age group that’s most involved in drunk driving. Tips on how to market to the Facebook market can be found online.
Twitter can be utilized to send messages to warn those about the dangers of drunk driving or to tweet messages to those that may be drinking about DUI checkpoints in order to keep people safe. Safety information can also be transmitted via Twitter, as well, such as where to get a cab or what to do in a situation when assistance is needed.
The mobile presence of Twitter can aid in this process because users can access the social media platform from their phones when they need a ride home.
Members of these affected age groups may want to look at ways that DUIs and DWIs can affect their driving record and how to obtain a lawyer, if needed. Social media sites can advertise this information, too, for those who did not heed the warnings and initial message against drunk driving.