Social media has significantly influenced the world of hospitality. Among the top five uses of smartphones while traveling include searching for restaurants, searching for activities and attractions and checking in prior to flying. When you consider that by 2015 nine out of 10 consumers will have a mobile phone, businesses must use social media to their advantage to survive and thrive.

So, how can businesses use social? Businesses can interact directly with customers who mention them in Tweets or check in on Foursquare. They can leave tips of Foursquare and take to-go orders and reservations via Twitter. In May 2009, Hyatt hotels launched its Twitter Concierge service, which answers specific customer questions and helps customers find nearby parks or send gifts to friends. The Wynn Hotel & Casino Las Vegas gives a complimentary glass of champagne to users who check in on Foursquare. In 2009, the Roger Smith hotel hosted a social media breakfast.

What are some of the creative ways you’ve observed businesses take advantage of social media? Please share in the comments, and be sure to check out the infographic below presented by to learn more details!

Modern Hospitality: Social Media With a Smile
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