The Characteristics of Great Infographics [Infographic]

Infographics are all over the Interwebz these days. They are visual representations of information, which actually makes it fun and entertaining to learn about a topic without having to read large blocks of text. While you may think they are new, infographics are actually as old as your granny’s panties. Examples of infographics include weather and geological maps, anatomical diagrams, cave paintings and Egyptian hieroglyphics. Infographics are very eye catching and shareable, but lately they’ve started to get a bad rap due to low quality and overuse.

So, what makes an infographic exceptional and outstanding? For starters, it should feature reliable and compelling data that delivers a narrative centered on new information and a fresh perspective. Great infographics have a quickly understood primary message. Any credible infographic designer should be able to stand behind his or her data. Great infographics are never just thrown quickly together, which might create redundancy.

The best infographics have clean designs and are easily scannable. Great visualization displays a complex set of ideas—aesthetically and clearly. No design will appeal to everyone on the same level—unless you add kittens, of course.

What characteristics should an infographic have for you to share it? Please share in the comments! To learn more about outstanding infographics, check out the infographic below.

Anatomy of a Great Infographic
Image source:


Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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