Social Networking Sites and Their Impact in the Bingo Industry

From land-based bingo halls to online portals

“Bingo!” shouts a man from one of the corners of the bingo hall. A few of the other participants sigh in disappointment after learning that the jackpot prize is already taken, while a few simply congratulate the winner and share the excitement. Although this scenario is no longer common in an age where gaming and entertainment is easily accessible in the comforts of our home, there are still a few who fancy the real bingo hall setting. It’s a different magic, so to speak, when one hears the quirks of bingo callers firsthand or when one utters “bingo” at the top of their lungs. In the same way, it’s a different experience when you are able to speak to someone personally compared to conversing through interactive forums or through chat.

But if there are people who prefer the real thing, some enjoy the one-click ease of access via virtual bingo sites. With higher payout rates, some are more thrilled to play while staying on the couch. This also saves them from additional expenses of bus fares for their commute. Given such advantages, the recent decade shows fewer bingo enthusiasts visiting their local halls.

Retaining the communal element? Or Shutting down face-to-face communication?
It can’t be denied that technology made our day-to-day lives easier. Be it with travel, communication, or entertainment, there’s always a gadget or device to satisfy our needs (or sometimes wants). But there’s a catch. Experts from several fields of study are claiming that despite social media making it possible for us to communicate with ease via online platforms, it is also making “authentic” communication difficult. Just this year, an article from Simplelize was published claiming that the use of social media is actually making us more anti-social. But even if that is the case, the bingo industry is making efforts to address the community setting, the setting where the pastime is popular. Before the internet, bingo was made as a means where the community can meet together and chat. Today this can be seen as parallel to’s interactivity, be it on forums or on Facebook websites. Could virtual reality address these concerns soon? While several gadgets are still expected to be released in the market, the online scene can be viewed as a boon for its devotees who don’t have the luxury of traveling to their local entertainment establishments. In the end, what matters is how social media participants make use of technology.

James Hicks

James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.

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