Simply having a website is not enough in today’s competitive market. You must have a strong website that is designed to attract new customers and clients and has standout modern features that are up-to-date with the latest advances in web technology (without being too over the top). Here are a few of the reasons it is important for your business to have a great site.
You Never Have A Second Chance To Make a First Impression
With telephone books having become obsolete, a company’s website is often how people find the services and businesses they are looking for. Even if someone has heard of your business before they will often use your website to learn more about who you are and what you have to offer.
Your website needs to have creative graphic design with clean lines and responsive colors. You want to stand out without being an eyesore. The goal of your site should be to create a positive image in the minds of your customers and it should have the look and feel of your business.
Your Site Speaks Directly To Your Target Audience
Every business has a target audience they are trying to reach, and your website should be designed specifically with them in mind. From your layout to your content, articles, blog posts, and resources, everything on your site should be used to communicate with your target audience.
As your business evolves and your target audience expands, so should your website. This could be achieved by adding additional tabs and features that welcome your expanded audience or by planning a full redesign. Your website is one of your primary marketing tools so it should always speak to who you are and why you are the best at what you do.
Ease of Mobile View
It is estimated that more than 1 billion people perform most of their web searches via their smartphones and small notebooks. This makes it important that your website be compatible with mobile devices, or viewers will find a site that is easier to view on their device. This means you need to have a developer redesign some features of your site so that they are mobile friendly.
Some businesses opt to have a second mobile website designed, as opposed to revamping their original site. While this is an option, it has some downsides. Often mobile-only sites have different URLs than the primary site, which can make it difficult for your customers to find you.
Expands Your Customer Reach
When you have a solid website with strong content and responsive function and design, your next goal is to utilize your site to expand your customer reach. You can do this by maintaining constant focus on Search Engine Optimization (SEO). Your site’s original design most likely included built-in SEO, but SEO is in constant flux and you have to ensure you are staying up-to-date with the most recent changes. This means that every piece of content you post on the web through your site, YouTube, or social media should incorporate the latest SEO techniques. If this is not something you are good at, you can hire an online marketing expert.
Creating a quick website that has been thrown together without much thought and is not often updated shows that you lack attention to detail. Your website is the online face of your company and when done correctly can be an additional storefront for your business.
This article was written by Sheldon Armstrong, a techie who writes about the latest technologies on the market. He recommends that your business take a look at the WTDM Portfolio to see how What to Do Media can help you and your business succeed online.