The Placebo Effect [Infographic]

Actively used in medical treatments, the placebo is an inert medication prescribed more for mental relief than for actual effect on a disorder. Originally the term placebo was a derogatory term to describe false physicians, but is now considered by some to be a vital part of understanding healing in medicine. It wasn’t until the 1970s that the true physiological implications were understood.

The result of administering placebos can produce what is known as the placebo effect. It is based on two concepts: conditioning and expectancy. Conditioning refers to a person’s preconditioned physical and physiological responses to certain stimuli. Expectancy applies to the cognitive belief that a treatment will be effective. The placebo cure rate ranges from 15-72%. Placebo effectiveness is grown by increasing treatment length and physician visits.

The Placebo Mechanism Theory explains the placebo effect in animals, which is thought to be a result of human contact. Check out the infographic below presented by to learn more about the placebo effect.

Patient: HEAL THYSELF...
Source: Nursing School Hub


Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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