During our most recent segment of ITNLive we had the distinct privilege of having Bill Herenda as our guest host.

For those that don’t know Bill, here is a link to a Personality Profile that we did on him back in 2011 – great read

For ITNLive Bill gave us the Consuming Consumer definition of what is March Madness; essentially what all these brackets, conferences and Cinderella stories are all about.

It was a great interview – check it out and let us know your thoughts.