Bringing Artwork Online to Gain More Exposure
You probably don’t want to believe it, especially if you’ve long dreamed about earning a six-figure income as an artist, but there is something to the “starving artist” adage. However, thanks to the Internet, the numbers of ways you can start creating a buzz around your fine art has grown. For example, you could work with a fine art printer to transfer clarity and depth incorporated in your artwork onto the web.
When transferring your art onto the web, it’s important that the finest elements of your work (i.e. paintings, photographs, sculptors) are easily viewable to the naked human eye. After all, it’s depth and clarity that help create contrasts, a critical element in art. Cara Dixon, formerly an artist, reports in the January 26, 2013 ” Implications of the Interplay Between Light and Darkness” Huffington Post article, “Many years ago I had the privilege of studying art in Italy. In perfecting the strokes of my pencil to create just the right contour, I can remember my teacher gently instructing me on the importance of a relationship between darks and lights.” Dixon continues, “He explained that the dark and light use each other to create a picture that looks real. Contrast is very important, and the artist has to learn how to work with both.”
Bring fine contrasts, a dance of colors, tones and textures, to your professional website, and you could touch the core of your website’s visitors’ psyche, causing them to linger at your website, exploring and examining your artwork, perhaps even making a purchase. Furthermore, although you could simply take a digital picture of your artwork then upload it to your computer, this process might not capture the finest details of your work, which is a reason you might want to work with a fine art printer.
A fine art printer will capture and scan your work, initially creating a reproduction of your art. To get the highest quality reproductions, check with the fine art printer you work with to confirm that the printer uses a scan back high definition camera or a COD DSLR (full frame). Studio lights should be used in conjunction with one of these two reproduction choices. Also, make sure that the fine art printer you work with provides you a proof of your work, so you can adjust colors, tones and size of reproductions. For example, depending on where you plan to post the reproductions at your website, you might want to get long, short or wide images.
Keep in mind that color contrasts are a mark of great art, no less so on your artist website. If your artwork goes viral at social media sites, you could gain marketing leverage. Another way you can start creating a buzz for your artwork is to list your artist website in quality fine art printer directories. You might have to develop a relationship with printers who include your website in their directories, but it could be worth it, especially if the printers offer you discounts on reproductions and opportunities to participate in art shows and to have your work included in offline galleries they manage.
Rhonda Capmbell is a professional writter. Campbell writes on topics including photography, business, and fashion.
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