Even with the popularity of watching television via internet connection, pay TV in Europe is on the rise with a 40% projected growth of household subscriptions. Satellite and cable services are close behind at 30% and 20%, respectivevly. But what exactly is pushing this kind of growth? New features within TV providers are attracting a mobile crowd. With more multitasking abilities, sharing through devices.
Steep competition is keeping pay tv service providers more alert to try and keep their customers, but the number one reason of switching providers is from poor customer service, at 66%, as well as upping their actual services provided, pay tv companies are also revamping their customer service department in an effort to keep users happy and reciving the services they expect.
Check out the infographic below presented by ClickSoftware to learn more about pay TV growth in Europe.