The ongoing contest between platforms like Google and those seeking to market their goods and services through the internet resembles that between a pitcher and batter in baseball or the offense and defense in many other sports.  That is why, if you want to succeed in marketing your product, you need to engage the best email marketing services.

An internet marketer should be aware of the principal methods Google employs as it adjusts to developments in the marketplace:

  • Deceptive android apps.  Google has informed developers that it is banning certain apps from a platform called Google Play because of their propensity to disclose personal such personal data as credit card and social security numbers.
  • Incoming links.  Google has installed a tool that is designed to identify and ban unwanted incoming links.  The web is full of so-called work-at-home sites that purport to pay stay-at-home moms to post copy on sites like Craigslist that will cause viewers to find these sites, which typically claim falsely to be seeking freelance writers.
  • Unnatural links.  Google has taken steps to warn webmasters regarding “unnatural” links, whose copy is unrelated to the topic of a give site, so the webmaster can take proactive steps to remove the links.
  • Low-quality, exact-match domains (EMDs).  Google is trying to bar low-quality websites that adopt popular words in an effort to be noticed.
  • Guest posting.  The widespread practice of paying stringers to post links on websites for the benefit of the sponsor has been countered to effectively by changes Google has made to its algorithms that at least one service has announced discontinuation of the service this month.  However, as the game goes on, link posting services will try to create platforms that will be somewhat less offensive, just enough to avoid getting flagged by Google.
  • Content Farms.  A year ago Google took steps to deter entities such as Demand Media from manipulating searches so that their clients would appear at or near the top of a page, although DM claimed the changes had little effect.
  • Spamming.  Again, the annoying practice of filling space with repetitious junk is being targeted by Google, although viewers who dislike spam may be surprised to read this.

For an advertiser seeking to market legitimate products, all this activity can actually be beneficial, but it places a premium on getting sound advice on which practices are both effective and within the rules as they continue to change to meet changing market conditions.