Ninety percent of women who suffer from migraines agree that with an increased understanding of the triggers, they can better manage their migraines, according to a survey recently conducted by Novartis Consumer Health, Inc., the makers of Excedrin Migraine.

That is why today, the makers of Excedrin Migraine have joined with singer, actress and Broadway star Jordin Sparks, and well-known Lenox Hill Hospital internist Keri Peterson, MD – both migraine sufferers – to launch “Managing Migraines: Know Your Triggers. Know Your Treatment,” a new education campaign. It’s designed to raise awareness of the importance of tracking migraine triggers so sufferers can better manage their migraines.

While certain triggers may increase the risk of a migraine, triggers vary from person to person. According to the women surveyed, 83% said they would like better tools to help them track the triggers that lead to their migraines so that they can better manage attacks.

To help migraine sufferers, Excedrin Migraine has developed a convenient, new tracking tool, My Migraine Triggers App, with a neurologist. Available for free, this app allows migraine sufferers to track the causes of their migraines and share them with their physician. Migraine sufferers can chart out a daily log of information into customizable reports to easily understand which activities, foods and beverages are associated with the onset of their headaches

As they say in my business … the show must go on. As someone who suffers from migraines, it is important for me to understand my migraine triggers so I can stop my migraines before they stop me,” says Sparks. “That’s why I’m thrilled to be teaming up with the makers of Excedrin Migraine to launch this education campaign and help migraine sufferers become better informed about their triggers and symptoms.

I encourage all my patients who suffer from migraines to download the My Migraine Triggers app,” says Lenox Hill Hospital internist and migraine sufferer Keri Peterson, MD. “I was shocked to learn that less than half (45%) of female migraine sufferers surveyed regularly share migraine trigger information with their physician. The new My Migraine Triggers app has a great feature which enables my patients to send me data about their migraines before they even walk into my office, allowing me to create a better treatment plan.


For more tips on managing migraines visit www.excedrin.com/migraine or on Facebook. You can also follow Excedrin on Twitter.