Did you know that when you go shopping, you might very well be being profiled by the retailer? I know it sounds crazy and even a little creepy, but some major retailers are using barcode technology to keep track of your purchases so that they can better market to specific customers.

Whether you find this creepy or don’t mind at all, there is not much you can do about it, unless you stop shopping. Check out this infographic presented by Camcode that illustrates how retailers are keeping tabs on you.

Image via: thepavementsolution.com | Infographic by Camcode