You are Not Special, but Your Purchases are [Infographic]

Did you know that when you go shopping, you might very well be being profiled by the retailer? I know it sounds crazy and even a little creepy, but some major retailers are using barcode technology to keep track of your purchases so that they can better market to specific customers.

Whether you find this creepy or don’t mind at all, there is not much you can do about it, unless you stop shopping. Check out this infographic presented by Camcode that illustrates how retailers are keeping tabs on you.

Camcode Customer Profiling Infographic

Image via: | Infographic by Camcode



Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-2018. Follow Brian Wallace on LinkedIn as well as Twitter.

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