Microsoft Launches “Election 2012 Hub on Xbox LIVE”
Starting Monday, August 27th, Xbox 360 owners will have access to “Election 2012 on Xbox LIVE,” – the ability to watch and interact with live election coverage of the presidential debates on their Xbox.
Users will also be able to research the candidates and issues from Face the Facts USA, register to vote through Rock the Vote, and participate in live daily polling from YouGov. NBCNews.com will deliver daily election programming to keep users up-to-date on the latest news and analysis about the election and the candidates. All these experiences will be featured on a brand new Election 2012 Hub on Xbox LIVE.
We want to provide our passionate Xbox LIVE community with a great way to experience the election process with TV that makes them participants — and not just viewers,” said Marc Whitten, corporate vice president of the Interactive Entertainment Business at Microsoft. “This is a great example of how our Xbox capabilities are making the promise of interactive television a reality.
Additional original programming will be featured through the Election Hub on Xbox LIVE with the “Conversations with the Next Generation” youth town halls in Tampa, Fla., Aug. 29 and Charlotte, N.C., Sept. 5. National Journal, The Atlantic and Microsoft are working together on these one-of-a-kind events at the Republican and Democratic national conventions to engage with younger Americans and students in a dialogue about issues facing their generation. The event moderators, including NBC’s Chuck Todd and Chelsea Clinton, will lead keynote interviews, panel discussions and audience Q&A with unique perspectives on the youth vote, education and the future of America’s economy. Participants such as George P. Bush; Kal Penn; Rep. Aaron Schock, R-Ill.; MTV’s Andrew Jenks; Michelle Rhee; OUR TIME’s Matthew Segal; and the national presidents of both the Young Democrats of America and the Young Republican National Federation will further explore ways in which people can empower youths to get involved in the political process and make their voices heard.
“Technology has been a transformative force in politics during recent years,” said Fred Humphries, vice president of government affairs at Microsoft. “The launch of the Election 2012 Hub on Xbox LIVE marks another exciting moment of change. This platform will innovate how some voters engage in the political process, and it provides greater access to valuable information such as the perspectives of youth at our town halls, newscasts and voter registrations. By bringing the elections directly into the home through this Xbox platform, we hope to encourage greater participation in the democratic process this fall.”