Keys To The Kuffs was released this week by JJ Doom.  JJ Doom is the collaboration between underground legend Doom (aka MF Doom), and, producer Jneiro Jarel. The video for the first single, “Guv’nor”, should be voted as “most creative”, if such a category existed in hip-hop.  Truth be told, the best pieces of work, often remain in the underground.  Doom is know for remaining anonymous, rarely appearing in videos.  This video, directed by Ninian Doff, showcases Doom through the entire video.

The videos is a part of the RizLab project. RizLab is a project created to allow pioneering artists to freely experiment to create interesting and innovative music experiences – the new and the unexpected: http://www.rizla.co.uk