Today, with social commerce company BeachMint, he announced the forthcoming launch of HomeMint.com – a site designed to curate home goods, accessories and arts and photography from both established and up-and-coming artists.
Now, Timberlake didn’t just fall into this partnership – BeachMint was founded by serial entrepreneurs, and Timberlake friends, Josh Berman and Diego Berdakin, which Timberlake has worked with at MySpace and interior design expert, Estee Stanley.
Back in October 2010 BeachMint hit the scene with their first brand, JewelMint.com with Kate Bosworth and celebrity stylist Cher Coulter and in July 2011 they launched StyleMint with Mary-Kate and Ashley Olsen.
You’re noticing the naming pattern? Well here’s another one – BeautyMint.com was launched in October 2011 with Jessica Simpson and lets not forget ShoeMint.com that was part of a Nicole Chavez and Steve Madden collaboration.
Timberlake stated, [quote]”HomeMint combines my love of interior design with my passion for technology and innovation to create a brand that not only offers quality products, but also a personalized shopping experience.”[/quote]
HomeMint’s interior design expert and celebrated fashion stylist Estee Stanley counts some of the most high profile celebrities on her client roster, including Timberlake, with whom she has collaborated for years on his various homes.[pullquote_left]”Justin and I have such a great collaborative relationship. For us, HomeMint is like designing our customers’ homes together – we’re sharing our creativity and expertise to create a collection for the home as I would for a client,” stated Stanley.[/pullquote_left]
HomeMint members will pay a low monthly fee for access to exclusive member-only pricing.
Right now the site only has the Coming Soon landing page, but if you sign up now and invite your friends, they’re offering the ability to earn up to $119 in purchase credit.