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Audi Asks ‘How Frustrating Is Your Road?’

by James Hicks on April 9, 2012
INFOtainment

Driving can be a pain at times – morning commute, rush hour, weekend escapes outta town, whenever – there are just too many cars on the road.

But how bad are the roads in Sacramento, California vs. Hampton, Virginia? I pick those two cities because I’ve lived and drove in both of them…

Audi has taken much of the guesswork out and came up with the ingenious RFI (Road Frustration Index) to measure driver sentiment across the United States.

What are your thoughts?

HT @getaround for tweeting about this.

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James Hicks
James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.
  • http://www.nyaudi.com/ audi dealer

     I remember this causing quite a stir from motorists and other local groups. I think that the snafu was just one big misunderstanding as Audi was not trying to identify areas with rough roads. One group said to boycott all <a href=”http://www.nyaudi.com/”>audi dealership</a>.

 
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