Nokia teamed up with Nicki Minaj to officially celebrate the launch of the Nokia Lumia 900 Windows Phone.bring a building in Times Square alive and create one of the biggest LED displays ever seen to celebrate the launch of the Windows Phone-based Nokia Lumia 900.
Thousands of people watched as Nicki performed a medley of her hits in the middle of Times Square.
From what we’ve been told, the performance was only part of the greatness of the event. The displays coming from the massive LED displays in Times Square were just as awesome.
The unique visual event, to launch the Nokia Lumia 900 in North America, was choreographed to an exclusive Nokia Lumia remix of Nicki’s hit ‘Starships’, performed live by DJ and producer Doorly.
The entire show was filmed as part of the Minaj’s new music video for the ‘Starships’ remix.
Nicki said: “When Nokia came to me with the idea to make a building come alive and to perform in Times Square in front of my fans to celebrate the launch of the Nokia Lumia 900 there was only ever one answer.
“To see the idea on paper was amazing but to see it for real blew me away. It brought Times Square to a standstill. The absolute bonus for me is that my fans, who have been so loyal to me, are now part of the video for the Starships Nokia remix.
“Performing in my home town of NYC the same week as the release of my new album, Pink Friday: Roman Reloaded is amazing and it really is a dream come true.”
The Nokia Lumia 900 will be available exclusively in North America from AT&T starting April 8 for $99.99.
Since we all couldn’t be AT the event, you can still see more images on the Nokia Facebook page.