Pinerly: Analytics For Pinterest [First Look]
There’s no stopping Pinterest.
Big name brands, small and medium sized businesses and even individuals are all over the platform creating and sharing images and links.
Pinterest has become one of those sites that you simply can no ignore – with its attraction to such a wide cross section of the consumer economy, people are looking for a way to get in front of as many eyes and mouse clicks as possible.
For the individual Pinterest user, measuring clicks, repins and likes may not be all that important. Individual pinners may be satisfied with having a great looking, easy to use platform to share content on.
Now, for marketers, business owners, and those looking to build upon a community there’s the question of how to measure your activity on Pinterest and are your efforts returning the most value for your time?
Pinerly was founded to do just that, to help fill the existing platform gaps for marketers and business professionals.
The goal is that with Pinerly you are able to graphically measure real-time click throughs, likes and re-pins for “campaigns” created through. These valuable metrics help you understand what works and doesn’t work in your overall pinning strategy.
How’s it work?
After logging into Pinerly you’ll notice that the dashboard is divided into Campaigns | Pinalytics | Suggested | Follow | Scheduling (Coming Soon)
All of the analytics gathering revolves around the creation of a campaign.
As with the Pinterest site, you can choose to add an image from a URL or upload a file from your desktop. For this campaign, I chose to enter a URL of a picture of Princess Diana.
For the Link field, where I want people to end up when they click on this image, I entered the P.O.D. People of Distinction board I have established on Pinterest. In the description field I also enter that URL because again, for this particular image, I want people to stay within the P.O.D. board.
After clicking on the Pinerly It button and pinning the image a dialogue box pops up stating that the campaign has been created.
So far so good, not much different than a normal pin right? But HERE is where Pinerly makes big things happen..the
Clicks, Likes, Repins and Reach Potential. That’s pretty darn powerful! Now obviously I took this screen capture immediately after pinning the image so the analytics don’t look very impressive, but imagine what this graph will look like as time passes and people interact with the image? No longer do you just get an email from Pinterest acknowledging that someone likes or repins your image, now you’ve got a real time breakdown of the effectiveness of your pinning activities. The marketers reading this should be clapping for joy right now.
If Pinerly stopped there with just real time analytics, they’d be good. But there’s more…How about finding pinners that are influential in various categories? How about finding pinners that are active and influential overall on Pinterest? Check out the screens below:
With time, Pinerly will continue to improve the depth of its metrics and automation tools. Our goal is to provide the most comprehensive analytics dashboard available on the web.
The team at Pinerly are the first to market with a tool that shows extremely powerful promise. As it is now, it’s what many using Pinterest have been asking for. We can only hope for even tighter integration within the Pinterest API as the Pinerly analytics tool evolves.
BTW – you can follow me on Pinterest here.