Facebook TimelineFacebook will be bringing its new Timeline profile pages to brands this month in the U.S., according to executives briefed on the company’s plans.

At its F8 conference in September, Facebook introduced a dramatic transformation of profile pages for its more than 800 million users with the Timeline format, which generates picture-heavy, scrapbook-like collages spanning users’ entire history on the social network. It’s been rolled out slowly, with users still having the choice to opt in.

At the time of the announcement, the company said it would wait to roll out the new feature for brands. Facebook VP-Marketing and Business Partnerships David Fischer said Timeline for brands would be “consistent” with the Timeline look-and-feel, but not a carbon copy.

The new pages for brands will start in beta with a handful of partners and then be released to more marketers in stages, according to the sources. Facebook declined to comment on the product or the timing.

Facebook is expected to go into detail about the new pages at its first-ever fMC event, a day-long conference in New York on Feb. 29 that’s specifically for marketers.

[story via AdAge]