Online television is no longer a market of the future. For the current twenty-somethings and all the generations after, it is a market of the now – cable and satellite hold little interest for these Internet-savvy demographics. This is already leading to majors shifts and considerable consternation among programming giants looking to create competing online video structures that work for all parties. Amidst the confusion and restructuring, the potential for new jobs is surprisingly high. Undergraduates can take advantages of the changes by choosing a graduate degree with the skills to attract the attention of online network audiences. Further, as resources for prospective masters students continue to expand, it is becoming easier for students further to pursue these careers.

Technical Aspects

While online television is an up-and-coming field, networks are unsure how to approach the opportunity. The larger the television programmer, the more awkwardly it turns to face this new, incredibly disruptive market – some try to deny it altogether. The ideal solution is recruiting young talent to tackle the problem of multimedia and bring online video to the masses in a profitable way. This is where the informed undergraduate can take advantage of the opening.

Successful candidates can look more attractive by specializing in the technical skills that the networks need to create and manage online video. A masters in web scripting or digital communication can be a job-creator. Larger programmers need people who can successfully embed video and manage the multitude of links it takes to properly share online television. Companies also need the process to look appealing. Degrees in the fine arts can provide this type of training, and so too, the more obvious skills in website development, or management.

Production and Art

Acquiring a traditional masters degree in television production is still an option, but presents certain challenges for online television. Traditional production skills such as programming management, television criticism, and visual expression or screenwriting continue to have places in the digital world. But not every mainstay of television programming transitions well. Many masters degrees still lump television production with radio and movie production, with little to no application in the creation of online video.

Mastering television production means avoiding outdated skills, and focusing on the latest types of digital distribution, such as mobile video, and ways of launching television shows through broadband Internet connections that avoid technical streaming issues. The informed digital television candidate pays attention to the training that comes with each college degree when performing searches for potential graduate programs. The fine print typically shows what the masters really concentrates on, and whether or not it is the ideal education for online television. Look for a program that includes both Television and Digital Communication in its title.

The Wide, Wide World

Any competent business or tech masters degree can potentially help someone find work with the large programming companies. As old positions die and new positions are created, the field is filled with possibilities for the well-trained graduate to demonstrate the necessary skills. No undergraduate thinking about a successful career in online television should hesitate to pursue a masters in marketing, graphic design, or computer science. Even these broad fields can serve as a  gateway into the online television world. The key to landing the best job lays with doing the research into the program that provides the best training. The graduate who does the work to get the right education is the one who starts a rewarding career.