Bieber and Tosy Robotics at CES
Why is mRobo so important? Well, because TOSY Robotics, the manufacturer, got one of the most sought after public figures to help them promote their product this week at CES. I’m not talking about Gaga or Tebow – talking Justin Bieber. I honestly never thought I’d write a post about Justin Bieber (huh, never say never I guess…)
Boasting two gigabytes of internal memory, the battery powered mRobo allows users to upload about 500 songs into the device via a USB port and select which tracks to play using a provided remote. The music will play through an integrated speaker, with the ability to produce bass at 40Hz. Hence the phrase Ultra Bass in the full name of the product. Once the music begins playing, mRobo, which can listen to its own music, music from other devices, or music streamed via Bluetooth, will instantly transform, growing a head, legs and arms, and will groove through a series of pre-programmed dance moves to virtually any genre of music.
“mRobo is one of the most innovative and interactive entertainment devices ever introduced,” said Ho Vinh Hoang, Founder and CEO, TOSY Robotics JSC. “It gives music and dance lovers the ability to enjoy their passions in a whole new way. Not only do they have a great new way to listen to their favorite songs but they also have a new partner to dance to their favorite music with. We’re thrilled to be able to unveil mRobo Ultra Bass here at CES 2012 with the help of one of the world’s most recognized stars, Justin Bieber.”
As a speaker, mRobo weighs approximately 3.3 pounds and measures 4.3 inches (W) x 6.3 inches (L) x 7.9 inches (H), and stands at just under 18 inches when it transforms into a robot. The battery operated mRobo uses software to analyze music for beats and rhythms to which it responds with corresponding moves.
mRobo Ultra Bass is expected to retail for $199.00 and launch in the fall of 2012.