Insight From BlogWorld Expo: Viddy

I don't recall when the shift happened that smartphones replaced the point and shoot camera, but when it did happen – a whole new business paradigm started and the apps started flooding the various mobile phone app stores.

From apps that merely took advantage of integrated camera and allowed for filters to be used for image manipulation. To apps that take mobile video blogging to a whole new and exciting level.

One app that falls into that second category is Viddy. At its core, Viddy is a mobile social video application that enables users to shoot, beautify and share 15-second video clips using visual effects pre-bundled into easy to use and apply production packages (think Instagram for video…).

It's only been 6 months since their public launch, but they're creating a ton of positive buzz with folks looking to create and share quick videos with their mobile phones. What is separating Viddy from the wide selection of other video apps available is that social sharing is built into the framework of the app. Obviously there's Facebook and Twitter sharing, but included as well are Tumblr, YouTube, Foursquare and embed codes for integration into a personal website. Sounds simple, sounds like common sense, but the fact that Viddy has embed capability puts them on the front screen of my iPhone as a serious go to app! Below is a quick video I shot using Viddy to demonstrate:

At BlogWorld Expo LA, I sat down with Chris Ovitz, Chief Evangelist and SVP of Business Development, and talked about the app – where it started, where it is now, and where they plan to take it in the near term.

The vision and foundation for Viddy started in Venice, Ca under the direction of JJ Aguhob and Brett O’Brien. They've assembled a stellar team of folks passionate about 1 thing – helping people create, publish and share awesome personal video through their mobile devices. Today the app is only on the iPhone and iPod Touch, but they are actively working on an Android version as well as an iPad app – the iPad app may be a universal extension of the current app or it may be released as a pro version.

There are cool production packs that are available to add a a bit of flare and personalization to your videos as well. Ranging from options like Solarize, Red, Exposed, Retro, Glam, Black & White, Crystal, Hued, Vintage, Junkd, & 3D for the basics. There are also branded/partner production packs including: Snoop Dogg, Incubus, & now the Muppets (perfect timing to have a pack for the Muppets as there is a new film coming out…)

I'm a big gamification and social interaction evangelist. I believe that Viddy has brought that functionality into their video creation and sharing app seamlessly.

My recommendation – go get it today. The app is in the Apple App Store here.

I'm always looking for new friends – you can follow my adventures on Viddy here.

Follow Viddy on their website | Facebook | Twitter