MobiTV Inc. is expanding beyond wireless carriers with a turnkey TV Everywhere service tailored for cable multi system operators (MSOs,) telco and satellite TV service providers.

MobiTV’s intention is to adapt its existing cloud-based video distribution platform so that authenticated pay-TV providers can deliver live and on-demand programming to customers via an array of IP-connected mobile devices, including tablets, smartphones and PCs.

What? In short MobitTV wants to be the platform that drives your television viewing regardless of where you are and what manufacturers device you’re using.

It’s a new approach for MobiTV, which historically has sold subscription video services on mobile phones via its partnerships with several major wireless operators, including AT&T, Verizon, Sprint and T-Mobile. Under the TV Everywhere approach, MobiTV plans to help MSOs offer a broader set of services to consumers who are already subscribing to traditional pay-TV packages.

MobiTV believes it can remove much of the complexity and cost of such services for MSOs by selling them a pre-packaged yet customizable system comprising content encoding and ingestion, device integration (MobiTV supports about 375 devices today) and digital rights management (DRM) support. MobiTV also believes it has already overcome the major challenge for many MSOs — delivering TV Everywhere services to a diverse base of mobile service operators and devices.

“You can’t stop at the iPhone,” MobiTV Co-founder and President Paul Scanlon tells Light Reading Cable, noting the importance of MSOs reaching Android, Blackberry and Brew-based devices as well. “PCs and tablets … are really a much easier part of our business. We’ve been building this for eight years. They [MSOs] are just taking on a different customer base.”

MobiTV’s TV Everywhere product is ready to go, but it will look to its operator customers to secure the content rights. “We know there are rights limitations, but not device limitations,” Scanlon says.

According to a report in LightReadingCable, Scanlon declined to say whether MobiTV has any TV Everywhere deployments or trials underway, because the company is in the process of going public, but he did acknowledge that his company has already been holding talks with service providers.

What’s next for MobiTV – maybe an IPO? Time will tell.