You wouldn’t think it, but an airline is making a great deal of noise lately (good noise that is…) in terms of how they’re using social media to effectively communicate with both their internal and external customers.

In the past couple of months I’ve watched a number of keynotes from Salesforce.com CEO Marc Benioff and in each talk he’s touted the involvement of his company and the KLM Airline.

Nothing wrong with repeating good news – and I’m quite impressed. Check out the latest video production from KLM Airlines as they highlight how Facebook, Twitter, and Salesforce.com have literally transformed their customer service engagement and responsiveness.

If I EVER have a flight destination to anywhere KLM may fly – they’re at the top of my list!