What is Tout?
Tout is a social media technology company whose iOS applications and Webcam feature enables real-time video status updates that can be shared instantly and automatically with friends, family or the whole world through Facebook, Twitter and personal contacts. Tout enables users to capture quick 15-second videos in one-click. These updates are then shared in real time directly from iPhone 3GS, iPhone 4, iPad 2 and on Tout.com via webcam (soon on Android).
Tout has experienced phenomenal growth since launch, achieving traffic levels in its first three months that by comparison took Twitter two years to accomplish. With over three million users who have visited the service since June, Tout is fast on its way to define the new “real-time visual web experience.”
Since its April launch, high-profile influencers taking advantage of Tout’s real-time broadcast capability and joining original “Touter” Shaquille O’Neal have included Alison Sweeney from “The Biggest Loser;” Dwayne “The Rock” Johnson; ABC’s Good Morning America; Rap Star Bow Wow; CNN correspondents Kaj Larson and Amber Lyon; YouTube music phenomenon Karmin; NFL’s LaMarr Woodley, Steve Johnson and Cameron Jordan; the UFC’s Dana White; Darren McMullen host of NBC’s new hit show “Love in the Wild,” musician Lelia Broussard; NPR’s Scott Simon, NBC “Today Show” co-anchor Jenna Wolfe, and comedian Kevin Hart. Tout got a huge boost this week when Presidential candidate Mitt Romney Touted from the campaign trail, and joined RNC Chairman Reince Priebus and San Francisco Mayoral Candidate Joanna Rees, all of whom have been using Tout as a smart way to engage voters through social media. Tout further enables conversations via “reply” and “reTout” features that have also increased engagement.
“Tout’s phenomenal growth clearly reflects the transformation happening in social media ‘conversation’ from text to video,” said Michael Downing, founder and CEO of Tout. “Just as TUMBLR has visually streamlined the consumer publishing model, Tout enables purely visual social conversation to occur across all your Twitter followers and Facebook friends in just a few clicks, which is a powerful proposition – especially among ‘super influencers’ who can leverage Tout’s real-time visual engagement and feedback capabilities to further connect with their fans. Tout is definitely supercharging social media engagement for major users, demonstrably increasing their Twitter and Facebook user numbers.”
Congratulations to the whole team and ecosystem surrounding Tout. We look forward to more social integration as they continue to develop functionality.
You can follow me on Tout here.