It’s actually a good day for CNN and their digital publishing efforts.
This morning, both organizations announced that Zite has been acquired by CNN
“Zite represents the next generation of content discovery and personalized publishing, and CNN wants to help lead in that space,” said KC Estenson, general manager of CNN Digital. “We think we can advance the industry in a meaningful way that helps content creators expand their businesses while growing the distribution of a product that people already love. The Zite technology can also help CNN’s Websites and apps serve more personalized content, making our current digital services even better.”
What is Zite?
Zite is a free, personalized iPad magazine that understands what you like and gets smarter as you use it. Zite helps you discover what you’ve been missing in one convenient app. Zite learns as you use it to bring you the articles you will find most interesting from a variety of sources across the web.
“Zite is thrilled about combining forces with CNN to create a world-class news discovery platform,” said Mark Johnson, CEO of Zite. “In CNN, we have found a partner who shares our vision and passion. Being part of the CNN family gives us the capital to grow Zite’s business and continue to innovate in the space.”
Johnson posted a letter on the Zite blog this morning here.
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