Twitter co-founders Ev Williams and Biz Stone have announced the first project out of their incubator/investment vehicle Obvious Corp, and it’s called “Lift.”

According to the Obvious.com site, the over-arching goal of the organization is to foster systems that help people work together to improve the world.

Wow that’s a lofty statement, but a fantastic goal…

Our approach is threefold: Build, partner, and invest. We’ve started working on some ideas ourselves, we’re researching how best to create an investment vehicle, and today we’re thrilled to announce our first official partnership.

The Lift project, created by Tony Stubblebine and Jon Crosby, is described as “an interesting new application for unlocking human potential through positive reinforcement.”

Per Biz Stone’s statement, “…We love this software for what it does, and because we’ve tried it and it works. Our plan is to build something extraordinary together. The Obvious Corporation will assist the talented Lift team with strategy, design, funding, recruiting—in general, we’ll be helpful wherever possible. In exchange, Obvious will own some equity in Lift.”

THAT there is exciting enough – Biz Stone and Ev Williams KNOW how to build a company, so when we eventually figure out what Lift is and does, I’m certain we’ll all be extremely receptive.

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