TweetDeck just shot to the forefront of official Twitter dashboards.

From a report filed by the Associated Press – Twitter has bought TweetDeck.

TweetDeck Joins Twitter 1

No official numbers have been discussed, however published reports put the deal around $40 million.

In a blog post, Twitter stated that Yes, the TweetDeck team has joined Twitter and that TweetDeck will continue to be based in London and its users will continue to be able to use the application.

This acquisition is an important step forward for us. TweetDeck provides brands, publishers, marketers and others with a powerful platform to track all the real-time conversations they care about. In order to support this important constituency, we will continue to invest in the TweetDeck that users know and love.

TweetDeck is a great example of a third-party developer that designed tools for the incredibly important audience of Twitter power-users and, in turn, created value for the network as a whole. As Iain’s journey suggests, there is significant opportunity for developers who deliver insights that foster a more engaged Twitter user base.

TweetDeck has 15 employees.

“The mainstream Twitter user-base is well catered for by and the official mobile clients,” said TweetDeck founder and CEO Iain Dodsworth in a blog post. “And by becoming part of the official platform, TweetDeck will now fill that role for brands, influencers, the highly active and anyone that just needs `more power.'”

Congrats Iain and team !

TweetDeck Joins Twitter 2


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