31 Cent Scoop Night 1I know where I’m going tomorrow night – Baskin-Robbins is celebrating its fifth annual 31 Cent Scoop Night on Wednesday, April 27, 2011 from 5 p.m. – 10 p.m. at stores nationwide.


Not just because some of the best ice cream in the world is going to be really really cheap, but  also because of the dual purpose of this event. Baskin Robbins is also working on “Scooping up Thanks for Our Firefighters” with a $100,000 donation to the National Fallen Firefighters Foundation (NFFF). During 31 Cent Scoop Night last year Baskin-Robbins scooped more than 4 million ice cream cups and cones!

About “Scooping Up Thanks” for the NFFF

The NFFF, founded in 1992, honors America’s fallen fire heroes and their families by developing and expanding programs to recognize fallen heroes and assist their families and co-workers. As part of 31 Cent Scoop Night’s annual celebration, The Dunkin’ Donuts & Baskin-Robbins Community Foundation is once again making a $100,000 donation to support the National Fallen Firefighters Foundation.

In addition, to encourage consumers to support NFFF programs, for the first time this year, patrons will be able to donate via text message. You can text 6333 (NFFF) to 50555 to make a personal $5 additional donation. Consumers will receive a text message to their phone almost immediately asking them to reply with YES to confirm the donation. Any donations that are not confirmed with YES will not be complete. Anyone who makes a text donation will receive a thank you message. All proceeds of the donations go to help families of fallen firefighters through extremely difficult times.

It gets no better than that.

31 Cent Scoop Night 2The United States Congress created the NFFF to lead a nationwide effort to remember America’s fallen firefighters. Since 1992, the nonprofit foundation has developed and expanded programs to honor fallen fire heroes and assist their families and coworkers. For more information on the Foundation and its programs visit www.firehero.org.

31 Cent Scoop Night 3


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