Expedia.com, the world’s leading online travel agency, today announced the start of an interesting Facebook promotion that is expected to deliver more than one million dollars’ worth of travel to friends on Facebook.
The Expedia FriendTrips Game is the largest sweepstakes ever hosted on Facebook. Expedia FriendTrips begins today and will run for six weeks. At the game’s conclusion, the vacations will be awarded to the winning entrants.
Prospective world travelers merely need to become a fan of Expedia’s on Facebook at www.facebook.com/expedia. They will then create a “virtual plane” and will point that plane towards one of a series of vacation destinations. They will populate the plane with five of their Facebook friends, each of whom simply needs to “fan” Expedia. The friends are entered to win once they accept theinvitation.
“Expedia FriendTrips is not only the largest sweepstakes ever hosted on Facebook, it is the largest promotion in Expedia’s history by a wide margin,” said Scott Durchslag, president, Expedia Worldwide. “This is a major step in our new strategy that we call ‘Expedia Everywhere.’ Expedia Everywhere means that if you’re dreaming about travel, booking travel, taking travel, or sharing your travel experience with your friends and family, Expedia will be with you at every step of your journey.
“Social media is a pillar of our new strategy, along with mobile, where we just announced Expedia Hotels for iPhone and Android,” Durchslag continued. “Nothing is more intrinsically mobile and social than travel which is why it contributes the most image content on both the social and photo-sharing sites. Expedia is building a powerful online community where people can share their travel experiences with one another and with all of our travelers. I believe a million dollars’ worth of free travel will be a magnificent experience for our friends on Facebook. This, along with our new Expedia Rewards program, where you earn points on all your travel spend irrespective of the airline or hotel you choose, is our way of saying thank you to our customers for making Expedia the world’s largest online travel agency.”
Check out this image from the Expedia iPad application.
Expedia iPad App
You can get these apps in the Apple App Store HERE.
Now back to the vacations and the sweepstakes…
Most of the trips have been contributed by the Conventions and Visitors’ Bureaus and key partners representing different regions of the world. Five of the trips each are valued at up to $100,000 or more. Destinations include:
Needless to say, these are once-in-a-lifetime vacations and there’s a destination available that should suit everyone’s personal taste.
The Fine Print
Participants can double and even triple their chance of winning by bringing more Facebook friends into the game. A Facebook friend on one plane can join multiple planes, or they can build different planes of their own. Once a particular entrant has brought 25 friends into the Expedia FriendTrips Game, their chance of winning doubles. Should they bring 50 friends into the game, their chance of winning triples.
Expedia will also award four $250 Expedia travel credits daily to contest participants who contribute pictures and share stories of why they want to visit a particular featured destination.
Good luck – if by chance you win something, give us a shout back and tell us about your experience.
James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.