Converse Doing It Big at SXSW
There are eight Boston buzz bands who will play at the “Boston to Austin” showcase on Thursday, March 17 and the “Get Out of The Garage Music Contest” winners Beast Make Bomb who will perform at the Rolling Stone Rock & Roll BBQ brought to you by Converse and Journeys at La Zona Rosa on Saturday, March 19.
Along with that, Converse will also introduce emerging Chinese bands Queen Sea Big Shark and Carsick Cars as well as hosting the Team Converse China Skate ambassadors all week.
“Converse is dedicated to championing and supporting artists, fans and the global music scene,” said Geoff Cottrill, Converse Chief Marketing Officer. “This year, we’ve dedicated our efforts towards several new initiatives that all have a common thread – providing young artists with the ability to have their voices heard and providing them with opportunities that will be a catalyst for creativity. We’re looking forward to offering some incredible new bands the opportunity to do just that at this year’s festival.”
Giving emerging bands from the U.S. and abroad a means to expose their music to a much larger audience, Converse will present a series of diverse showcases. On St. Patrick’s Day, Thursday, March 17, Converse will introduce eight emerging Boston bands to festival goers including Kingsley Flood, Mean Creek, Viva Viva, The Dirty Dishes, Banditas, Mystery Roar, Bodega Girls, Static of the Gods and Endless Wave at the “Boston to Austin” showcase at 512 on 6th Street.
Throughout the week Converse will also host emerging Chinese bands Queen Sea Big Shark, Carsick Cars and the Converse China Skate ambassadors. Chronicling their experience, a short film will be produced documenting the band’s travels through Austin. The Chinese bands and skate ambassadors will be immersed in a diverse community of artists and action sport fans during their time in the U.S. The band Carsick Cars will be performing on Friday, March 18 at The FADER FORT by FIAT. This is part of a larger global initiative in support of the music community. Last month, Converse pledged to support the legendary music venue The 100 Club in London. A partnership that would reunite the 100 Club with a generation who experienced history inside its walls, as well as introduce it to a new generation with a vow to bring the best in music to its legendary stage.
Converse will be offering fans the opportunity to interview bands as if they too are in Austin via “Fan Mail,” a digital campaign connecting fans with artists. Follow Converse on Facebook and Twitter for more details on how fans can reach their favorite artists via “Fan Mail.”