A professional colleague of mine, Hermione Way, has teamed with one of the founders of The Next Web, Patrick de Laive, to try their luck at hustlin’ for cash while at SXSW.

They have landed in Austin, ready for the week of events, parties, conferences, and meetings that is South by Southwest, but there’s a problem – they have no money !!

They have devised a contest whereas they solicit support and donations from attendees of SXSW and also through a Twitter hashtag (#TNWHustle). Hermione and Patrick are armed with personal charm, iPhones and Square credit card modules for getting their hustle on. I love it !

Now, I’m heading out to the conference in a couple days, and, no I won’t have a ton of cash, but will have something in my pocket (in case I need bail money – last time I was in Austin was all bad…)

For more background and information on the TNWHustle, check the post written by Brad McCarty of TNW here.

Good luck both of you – I’ll sneak some snacks out of the press room for each of you.