He’s become a brand in and of himself and he is known just as much on the basketball court as he is off it.

Now Lebron James is representing State Farm Insurance – check out this early peek of a commercial that will begin running tomorrow.

I like it, not just because it has Lebron, but also because one of my new favorite actors, Aldis Hodge is in it as well. If you’re unaware of Aldis – check out the Personality Profile we did on him here.