BlogWorld & New Media Expo, the world’s largest social media business conference and new media industry tradeshow, will expand to two events in 2011, including a new East Coast event in New York City. The East Coast event will be co-located with BookExpo America, North America’s largest annual book industry convention, which will take place May 24 – 26, 2011 at the Jacob K. Javits Center in New York City.

“After a record-setting 40% attendance growth at our event in 2010, and due to a huge demand from bloggers and social media professionals from across the eastern United States and Canada, we decided it was time to launch our East Coast event this year,” explained BlogWorld & New Media Expo CEO and co-founder Rick Calvert.

“By co-locating BlogWorld East with BookExpo America, we are creating the first real convergence of new media and traditional media. The capital of traditional media is playing host to the largest gathering of social media professionals and new media content creators in the world. Both communities have a truly unique opportunity to learn from the brightest minds each has to offer,” explained Calvert. “It’s exciting to think about the potential for new ideas and business opportunities that will result from BlogWorld and BookExpo America happening side by side.”

BlogWorld & New Media Expo expects more than 1,500 attendees, 200 speakers and 100 sponsors/exhibitors to participate in the inaugural East Coast event. BlogWorld expects record-breaking attendance again with more than 4,000 at BlogWorld West later this year (dates TBA). While the format of both shows will be similar, the content and speakers will vary, covering the latest trends and best practices in monetizing new media, content creation, distribution, social media marketing, social networking, and digital broadcasting.

For more information and to register, head over to the expo website here. You can also follow Rick Calvert himself on Twitter.

Who of you digital publishers planning on going? I’m definitely going to the West session (when the dates and location has been determined).

The Fine Print

Access to the BlogWorld & New Media Expo exhibit floor will be complimentary for all BEA badge holders, and access to the BlogWorld conference can be purchased separately.