Stockopedia has just announced the launch of its Publisher Analytics platform that allows third party publishers and bloggers on the site to more accurately measure readership and engagement for their content on a real-time basis, making Stockopedia the first social media investing site to offer such a service.
1st of all, you ask, who is Stockopedia?
Stockopedia is an online financial media channel offering tools, information and analysis for online investors.
Since its launch in 2008, Stockopedia has become the fastest growing financial website in the UK. The site acts as a channel for financial publishers and companies looking to reach the UK’s 1 million online investors.
Stockopedia CEO Edward Croft said: “Although Google Analytics has understandably been the mainstay analytics tool on the Web for some time, this information is typically only available to the website owner. A number of large scale US content curation and aggregation sites such as Facebook and Twitter have begun to internalise analytics functionality to provide greater feedback to contributing publishers, but this level of visibility is a first for publishers in the finance and investing space.”
Publishers on Stockopedia contributors now have access to a personalised dashboard allowing them to view real-time readership statistics across all their published content. Features include the ability to track and chart readership details across different timeframes and versus their average performance. Publishers and subscribing companies can track the level of investor engagement with their content and any social media reactions aggregated from across the web.
Croft added: “Our objective is to give our authors the same level of insight and feedback as if they published the content on their own blog or website. We partner with top names in the financial world – including research houses, video producers, fund managers and bloggers – and it’s important to ensure they maximise their return on investment in creating and
syndicating content. We believe that this is the most granular analytics system available for financial publishers on the web.”
The Publisher Analytics platform leverages MongoDB, a document-oriented database adept at handling high volumes of information, well suited for large scale data processing and most famously used at CERN for handling data generated by the Large Hadron Collider.
Stockopedia is now experimenting with using its data processing systems to build recommendation, categorisation and discovery features that mine all the latest financial news and commentary across the UK stock market.
Croft concluded: “As part of our mission to level the information playing field, we partner with financial publishers and
investment bloggers to help them reach the broadest possible audience through Stockopedia and the wider Web. We see our Publisher Analytics platform as a key part of this partnership and are excited to be able to provide them with this new functionality”.