In anticipation of a snow day for millions on Wednesday, February 2, 2011, Lands’ End is launching a campaign to engage with those that want to connect online while snowed in.
From Facebook contests to a “Twitter Storm” of activities, questions and giveaways to their Twitter followers – the company is prepared to offer a flurry of activities for those with impending cabin fever.
“We know our customers will naturally be online tomorrow and wanted to offer a way to engage with our brand in a fun, topical way,” said Susan Sachatello, Chief Marketing Officer, Lands’ End. “As a result, we will launch a variety of activities on Facebook as well as a unique Twitter event called the Twitter Storm.”
Lands’ End Twitter Storm Details
From 11:00 a.m. until 3:00 p.m. (EST), Lands’ End will engage with Twitter followers as part of a “Twitter Storm” of activities. The company will tweet from @LandsEndPR posing fun weather trivia, snow day questions and offering great giveaways for followers. You can also follow the hashtag #landsend.
Enjoy – and stay warm !
[image via www.worldphoto360.com]
James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.