In anticipation of a snow day for millions on Wednesday, February 2, 2011, Lands’ End is launching a campaign to engage with those that want to connect online while snowed in.

From Facebook contests to a “Twitter Storm” of activities, questions and giveaways to their Twitter followers – the company is prepared to offer a flurry of activities for those with impending cabin fever.

“We know our customers will naturally be online tomorrow and wanted to offer a way to engage with our brand in a fun, topical way,” said Susan Sachatello, Chief Marketing Officer, Lands’ End. “As a result, we will launch a variety of activities on Facebook as well as a unique Twitter event called the Twitter Storm.”

Lands’ End Twitter Storm Details

From 11:00 a.m. until 3:00 p.m. (EST), Lands’ End will engage with Twitter followers as part of a “Twitter Storm” of activities. The company will tweet from @LandsEndPR posing fun weather trivia, snow day questions and offering great giveaways for followers. You can also follow the hashtag #landsend.

Enjoy – and stay warm !

[image via www.worldphoto360.com]