What’s the deal with this “Raw Revolution”?

Seemingly the hottest trend in health circles these days shows no signs of slowing down. In fact, New York Times best selling author Jordan Rubin outlines benefits of the raw lifestyle and how to transform health with the power of living nutrients in his first book in three years, The Raw Truth.

Available as of January 15 exclusively at health food retailers nationwide, the free book giveaway of more than 700,000 copies is one of the largest in the Natural Products Industry.

A downloadable version of the book is also available here.

“We want to get this book into the hands of our loyal consumers who are interested in improving their health and learning more about the raw lifestyle,” said Rubin, CEO of Garden of Life. (www.gardenoflife.com) “The book is important because it provides comprehensive detail on the benefits experienced through this emerging health trend as well as common sense approaches to making the change to a simple, more wholesome diet of foods that are uncooked, untreated and unadulterated.”

Background

The Raw Truth includes Rubin’s inspirational health transformation story of how he recovered from Crohn’s disease. Sixteen educational chapters are devoted to raw food pioneers and health legends such as Ann Wigmore, Andy Szalay, Elie Metchnikoff, Edward Howell and many others who bravely paved the way for the raw movement despite opposition and skepticism.

In addition to raw pioneers, the book profiles some of the most popular raw trendsetters, cookbook authors, chefs and restaurant owners in the country who are inspiring others to experiment with raw foods. Sarma Melngailis, Alissa Cohen, Siegren Johnson, Penni Shelton and other celebrated raw advocates share their tips, recipes, and even beauty tips on how to “get the glow” by going raw.

Rubin said The Raw Truth offers targeted nutrition plans for specific ages, gender and health conditions as well as a recipe section with suggestions for how to eat, snack and prepare delicious meals for the entire family. He added that an extensive resource guide lists many health food stores and companies that specialize in raw foods and body care products and consumers can also take advantage of valuable coupons for Garden of Life’s new RAW Digestion line, RAW Probiotics, RAW Enzymes and RAW Fiber.

“Whether you’re thinking about becoming a raw food vegan, a raw food omnivore, or just committing to eating raw foods in greater quantities to improve your diet, The Raw Truth has information on why and how you can support your health by doing it,” Rubin said.