Starz Digital Media recently announced the upcoming launches of their first social media game, Spartacus: Gods of the Arena.

The Spartacus: Gods of the Arena social media game is free to play and brings players into a world of fame, fortune, glory and (of course) blood, all via a Facebook social gaming experience.

The Beta for the social game opened up late last week and is open to the first 10,000 “Spartacus” fans who register on Facebook (www.facebook.com/spartacus.starz).

A full public launch of the Spartacus: Gods of the Arena social media game is planned for January 20, prior to the exclusive debut of “Spartacus: Gods of the Arena” on Starz, January 21 at 10pm et/pt.

Starz Digital Media has partnered with social media gaming publisher 6waves to launch the Spartacus: Gods of the Arena social game. With more than 75 million monthly active users, 6waves is one of the largest social gaming publishers worldwide. Its published games include Mall World, Kingdoms of Camelot and Ravenwood Fair.

“Given its powerful characters and larger-than-life storylines, few television properties have as much potential for innovative social game play as does ‘Spartacus,'” said Marc DeBevoise, senior vice president, digital media, business development and strategy for Starz Media. “We are excited to make our social media gaming debut and be one of the early networks to bring a branded TV property to the social gaming universe.”

“Starz designed the Spartacus: Gods of the Arena game for current and prospective ‘Spartacus’ fans and expect a great response,” DeBevoise said.