LG Text Ed Video Looks To Curb Texting While Driving
With recent studies citing that mobile distractions such as texting can be even more dangerous than drinking and driving, parents are looking for answers on how to best educate and promote responsible mobile phone use to their teens.
As part of her role in the LG Text Ed campaign, an educational program aimed at parents, Jane Lynch shot a series of entertaining and educational viral videos for LG Mobile Phones about mobile phone misuse. With the goal of educating parents about the importance of talking to their kids about responsible mobile phone use, the LG Text Ed video series addresses issues such as “sexting,” mobile harassment and text etiquette, while helping parents learn how to use mobile phones to communicate better with their kids. In the series finale, Jane drives right to the point and addressees the potentially damaging consequences of texting while driving.
In an eye-opening study conducted by LG Mobile Phones, 70 percent of teens accuse their parents of texting while driving, while only 44 percent of parents actually admitted to the behavior.
In a similar study conducted by the Pew Research Center, presented during the Federal Communication Commission’s recent Generation Mobile Forum, 40 percent of teens said they’ve been in a car when the driver used a cell phone in a way that put themselves or others in danger. In the texting while driving video, Lynch confronts a classroom of parents about their own texting and driving bad habits and urges parents to model good behavior for their children. Using humor to get to the heart of the issue, Lynch helps parents help themselves by putting the phone away in the car and encouraging their kids to do the same.
“With 45 percent of teens admitting to texting and driving, it’s more important than ever that we provide parents with the tools to educate and promote safe and responsible driving habits,” said Tim O’Brien, vice president of consumer and trade marketing. “Through LGTextEd.com, parents have a centralized resource they can use to help keep their children safe when it comes to mobile phone use.”
Through the LG Text Ed Web site, www.lgtexted.com, parents can educate themselves about the dangers of texting while driving as well as learn strategies to use to help protect their children. Parents can also view the full Jane Lynch series including the newest Texting While Driving video on the Web site. LG also encourages parents to visit the LG Text Ed Facebook page, www.facebook.com/LGTextEd, where users can talk to one another, post questions and check up on Lynch’s latest classroom lessons.