Sure, traffic is great; targeted traffic is a must; however, if you can make your site visitors want to return to your site again and again – that’s impressive. An effective method to have your visitors coming back to your site, repeatedly, is to have them subscribed to your RSS feed.

One of the key points that you need to keep in mind when increasing your RSS feed subscribers is to have great headlines for your content. Your content headlines will appear in your RSS feeds, and that’s exactly why your headlines need to be powerful. Your headlines do matter, always, because they have an important job to do which is to help your content be read. The ability to craft great headlines is so important that entire books have been devoted to the subject. Hopefully you realize that the headline must accurately give a good idea of what the article or page content is about. You can find some great headlines in places like Technorati, Digg, or article directories such as Ezinearticles. You can tip the odds in favor of getting RSS subscriptions if provide the kind of unique content that’s not easy to find. Take the time you need to craft effective headlines, and make sure you have the highest quality content; when you do, you’ll see good things happen with your feed subscriptions.

Always acknowledge any correspondence you get from people who read your site. You can gain people on your RSS feed list by engaging people and talking to them – that’s relationship marketing 101. But we know marketers have their own reasons for doing things, but if you want to build a business that involves people – then it’s something you should do.

The best thing you can do for your reader is make them feel special in some way; make them feel someone cares. Remember that they’re taking time out of their lives to be on your site, so it’s only a good reciprocity action to take.

Lastly, stick to a single topic and don’t jump around too often. People join your RSS subscription because they are wanting the content you are providing. If you make posts that aren’t on the same topic, it can make people unsubscribe to you because they’ll no longer be getting what they want. Not only that, but if you want your current subscribers to tell their friends, your posts had better be relevant. By reading this article, you should now be aware of how important it is to give your old and new subscribers everything they need if you want to lengthen your list. If you utilize the tips you just learned about, you should be able to see the success you’ve always wanted.

By the way – our RSS links are at the top of the page, along with our email newsletter subscription form. Gotta love it !!.