Kraft Foods Gets Into The eBook Business
Kraft Foods and skyrockit, a full service mobile entertainment agency, have joined together to produce Kraft Foods’ first eBook. “Spread a Little Joy” is available today in Apple’s App Store, and at Amazon.com for $9.99.
The “Spread a Little Joy” eBook contains a compilation of creative and delicious recipes featuring Kraft Foods’ popular PHILADELPHIA cream cheese. Culinary fans can wow their families and friends with over 70 recipes, including appetizers, entrees, sides and desserts made with PHILADELPHIA cream cheese – all available in the form of an aesthetic, easy-to-use eBook.
“We know our consumers are constantly on the lookout for new food ideas, and we thought a cookbook would be the perfect way to demonstrate how delicious and versatile Philly can be as a rich and creamy cooking ingredient,” said Adam Butler, Brand Manager PHILADELPHIA cream cheese, Kraft Foods. “skyrockit’s team understood our goals and was able to bring this unique branded mobile experience to life very easily through their intuitive platform.”
Today’s launch marks the first branded eBook built on skyrockit’s turnkey platform solution. skyrockit enables rapid conversion of multiple digital file formats into eBooks in as little as one to two weeks, and has plans to further enhance the eBook experience by implementing additional interactive features including exclusive content and social media.
“We are at a fascinating juncture in advertising where brands can now cost effectively create their own media properties and offer them directly to end consumers,” said Jon Vlassopulos, CEO, skyrockit. “We are focused on facilitating this change and are delighted to be working with Kraft Foods on this exciting new mobile initiative, and to have them as our first eBook partner.”
Kraft Foods saw success last fall when it introduced a premium branded iFood Assistant app, changing the perception that brands can only succeed with free mobile content. The iFood Assistant was then followed by Big Fork Little Fork, Kraft Foods’ first iPad app.
- Kraft Foods iPad App Lets You Bring Home a Celebrity Chef (thetechscoop.net)