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MoMA Unveils Abstract Expressionist Exhibit iPad App

by James Hicks on November 28, 2010
INFOtainment
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In conjunction with the exhibition Abstract Expressionist New York, on view at The Museum of Modern Art through April 25, 2011, MoMA announces a free application for the Apple iPad, now available through the App Store.

The Abstract Expressionist NY App (Ab Ex NY for short) is an informative and entertaining resource for use before or after a visit to the exhibition, or as a stand-alone guide to Abstract Expressionism through the lens of MoMA’s collection.

The Ab Ex NY App provides iPad users with an immersive mobile experience blending high-resolution imagery, audio, video, mapping, and text in a user-friendly, fluid, and social interface. The works of art can be seen as a group in a visual mosaic on the home screen, browsed by artist or by chronology, bookmarked, expanded in size to examine details, shared with friends via Twitter, or viewed in a slide-show format. Related text from the exhibition places the works in a larger art-historical context.

The Ab Ex NY App features:

  • High-resolution images of 60 works of art, drawn from the exhibition and related publication — including paintings, sculptures, photographs, and drawings — by artists from the Abstract Expressionist movement including Jackson Pollock, Barnett Newman, Lee Krasner, and Mark Rothko
  • Multiple ways to browse, view, and share works: by chronology or artist, as bookmarks, through zoom and pinch, in slide-show format, and via sharing on Twitter
  • 20 short videos, including commentaries from exhibition curator Ann Temkin and hands-on demonstrations of painting techniques and art terms
  • Interactive map of New York City and Long Island using text, audio, and archival images to explore where the Abstract Expressionist artists lived and worked
  • Excerpt from the publication Abstract Expressionism at The Museum of Modern Art
  • Links to purchase the publication or related retail products, to buy tickets to the Museum, and to join as a member

The Ab Ex NY App is available for free from the App App Store here.

More Information is also available at the MoMA website here.

American National Standards Institute Inc.
James Hicks
James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.
 
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