Boyd Gaming Corporation recently announced the launch of B Connected Mobile for Android and the iPad – an application that provides personalized, up-to-the-minute offers and information directly to a customer’s mobile device.

B Connected Mobile is the smartphone extension of B Connected Online, Boyd Gaming’s online community of nearly half a million registered users. It is the first multi-property, loyalty program-based application of its kind available on three mobile platforms – iPhone, Android and iPad – making the tool accessible to a wide range of Boyd Gaming customers.

Have no fear Blackberry users, you’re not going to be left out in the cold for too much longer – A Blackberry version is now under development, and will be available early next year.

Paul Chakmak, Executive Vice President and Chief Operating Officer of Boyd Gaming, said, “B Connected Mobile stands out for its ease of use, breadth of information and broad compatibility. But what makes it truly unique is personalization. Based on your personal preferences, B Connected Mobile supplies you with individually tailored special offers, as well as the latest information from your favorite Boyd Gaming properties. It provides our customers with valuable information both before and during their visit, helping them get the most out of their entertainment experience.”

The latest versions of B Connected Mobile introduce a number of useful new features, including:

  • Greater personalization — customers can now designate their preferences, allowing the app to be tailored to the individual needs and interests of the user
  • Better communication — the app can now send host and property messages directly to customers’ mobile devices, giving customers up-to-the-minute, personalized offers
  • Improved booking engine — B Connected Mobile now provides customers access to the best rates available on hotel rooms

Other existing features include: instant access to event information, schedules and special offers; “Locate Me,” a service that provides real-time information updates when a customer arrives at a property; Slot Search, a tool that helps customers find their favorite machines on our casino floors; and the ability to track B Connected point balances in real time. FYI, I’ll be using this feature to find my Wheel of Fortune slot machine when I go to Vegas for CES in January !!

To get your copy of the free app head to www.bconnectedmobileapp.com for the Android app, and for iPhone and iPad users click here to go straight to the App Store.

To see a quick video of the app in action head over to the official B Connected Mobile app website here.

Legal Speak:

B Connected membership is not required to use the ‘B Connected Mobile’ app; however, the benefit of membership unlocks many of the app’s features. B Connected membership is free and available at 13 Boyd Gaming properties: Gold Coast, The Orleans, Sam’s Town, Suncoast, California, Fremont and Main Street Station in Las Vegas; Blue Chip in Michigan City, Indiana; Par-A-Dice in East Peoria, Illinois; Sam’s Town in Tunica, Mississippi; Treasure Chest in Kenner, Louisiana; Delta Downs in Vinton, Louisiana; and Sam’s Town in Shreveport, Louisiana.

Membership in B Connected is available only to persons 21 and older.