Rhapsody, the premium on-demand digital music service, has obtained the exclusive rights to offer “The Beginning” to its subscribers for streaming and download one week before its wide release on November 30th. “The Beginning” is The Black Eyed Peas’ sixth studio album and the follow-up to the group’s blockbuster CD The E.N.D, which has sold more than 11 million copies worldwide, while spending 52 weeks on the Billboard Top 200 chart.
In addition to exclusive music, Rhapsody is offering original editorial programming, including a The Black Eyed Peas Survival Guide that features a ‘Best of’ The Black-Eyed Peas playlist, full The Black Eyed Peas discography, and an extended review of “The Beginning.”
“The Peas have always portrayed themselves as a collective of individuals, but ‘The Beginning’ finds the fearsome foursome sounding as unified as ever,” said Rachel Devitt, pop music editor, Rhapsody. “The album, heavy on dance beats, almost functions like a cohesive, long-playing groove, with the Peas locked in carefully-produced step with each other.”
The first single from “The Beginning” is “The Time (Dirty Bit),” built around a sample from the classic 1987 theme from Dirty Dancing, “(I’ve Had) The Time of My Life,” recorded by Bill Medley and Jennifer Warnes.
Rhapsody subscribers get regular access to album leaks and exclusives such as artist interviews on “The Box,” where artists answer questions submitted by fans on Rhapsody, artist-created playlists and “On the Record,” where artists talk about a favorite album–in 45 seconds.
“We work diligently to build strong relationships with our label partners so we can deliver a rich, differentiated digital music service, while also creating successful promotional vehicles for artists,” said Jon Irwin, president, Rhapsody. “Whether it’s The Black Eyed Peas, Jack Johnson, Zac Brown or Jay-Z, our album leaks and associated content are hugely popular with subscribers and artists alike.”
Rhapsody subscribers have access to a library of 10.6 million tracks from the PC, mobile device, TV and connected home audio systems, as well as music editorial and programming from some of the most renowned music writers anywhere, for $9.99 per month–less than the cost of one CD or most downloaded albums. Visit www.rhapsody.com/plans for more information.