Ever had a moment that just made you really uncomfortable? Like, “I thought you brought the tickets.” Or how about mistakenly hitting Reply All? Well, Johnston & Murphy wants to know about them.

Johnston & Murphy announced that its “Ultimate Comfort Contest” will be open for entries at http://www.xc4.is starting today, November 1, 2010.

Submit your most uncomfortable moment stories online for a chance to win a 16GB iPad, 60-inch flat-screen television, premium leather recliner, surround sound system, Blue-Ray DVD player, Flip Video camera, $300 Johnston & Murphy gift card and more.

The Ultimate Comfort Contest begins Monday, November 1, 2010, and entries will be accepted through Friday, December 17, 2010.

The Ultimate Comfort Contest celebrates Johnston & Murphy’s new line of shoes with advanced XC4 comfort technology (http://www.xc4.is/experience), providing:

Superior Fit: Full-grain leather uppers, super-soft sheepskin linings and a removable molded foot bed for enhanced comfort and fit.
Cushioning: Molded foot bed with a foam cushion and super-soft sheepskin covering plus a molded midsole for superior comfort. A high-density rubber outsole provides shock absorption and durability.
Lightweight: Lightweight construction and a molded midsole reduce weight, while the outsole’s advanced construction and molded channel system provide optimum flexibility.
Moisture Management: A moisture-wicking performance lining gives enhanced breathability. In select styles, waterproof leathers and construction provide for easy care and protection from the elements.

“With XC4 comfort technology, we have created a new collection of extreme comfort in dress casual, casual and rugged casual shoe styles,” said Jason Dasal, vice president of marketing at Johnston & Murphy. “The new lightweight, waterproof XC4 comfort dress casual styles are the ultimate commuter shoes for men and perfect for road warriors.”

Johnston & Murphy encourages contest participants to get their entries in as soon as possible so they can start sharing and campaigning for votes. Dasal added, “We want to share our excitement about the XC4 technology and have a little fun by getting our patrons to submit their most uncomfortable moment stories.”

To enter or to get additional details about the Johnston & Murphy Ultimate Comfort Contest, please visit the online contest center here.