Happy Hour at Starbucks

In an attempt to reinvigorate its image, and provide something new and exciting to patrons – Starbucks is testing not just serving coffee and sandwiches, but also beer and wine.

The folks at USA Today have gone to one such test shop in Seattle to see how things are going.

Check out the video below to get a peek at what might be the future of Starbucks. In addition to serving booze, the experimental outlet is making an attempt to draw in the after-work crowd and get them to stay a little longer and hang out.

“We’ve tried to create a variety of options that you find in more of restaurant at night, especially cheese and cured meats,” says a Starbucks exec. “More savory items that go along with that nighttime experience.”

Would this atmosphere change cause you to make Starbucks one of your happy hour stops ?

[story via USA Today]


James Hicks

James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.

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