Salesforce.com, the enterprise cloud computing company, recently announced the arrival of Jigsaw for Salesforce CRM, an entirely new crowd-sourced business data service exclusive to Salesforce CRM customers.

Built leveraging native salesforce.com technologies, Jigsaw provides a seamless integration, a new user interface, robust analytics and delivers real-time updates to contact and company information within Salesforce CRM through Salesforce Chatter.

Comments on the News
— “CRM systems are only as good as the information inside them,” said Kevin Akeroyd, general manager, Jigsaw. “With Jigsaw for Salesforce CRM, customers can be alerted to changes in contacts through Chatter in real-time. This degree of operational agility is only possible with Jigsaw’s data in the cloud.”

— “In this economy, companies need more innovative sales and marketing strategies and better business data,” said Denis Pombriant, managing principal, Beagle Research Group. “Jigsaw for Salesforce CRM and Chatter provides them with reliable business data that is updated and published to sales and marketing employees in real-time. We’re likely to see more companies turning to data in the cloud to support their dynamic operations.”

— “Jigsaw has significantly improved the caliber of the information in our Salesforce CRM deployment,” said Diane Updyke, vice president of sales, Crowd Factory. “The result is we are able to respond to an increase in demand from new verticals, prospects and partners. With Jigsaw, our team can find and cultivate these opportunities at our
accelerated pace of business.”

Integrated with Chatter, salesforce.com’s enterprise social collaboration technology, Jigsaw can automatically identify changes to important contact and company data in Salesforce CRM, update and reconcile the records and then publish the changes in Chatter in real-time. As a result, sales reps and marketers instantly know when business contact data degrades or becomes bad – anytime, anywhere. Updates can even be received on mobile devices like the Apple iPad and iPhone via the web browser.

With the seamless integration to Salesforce CRM, customers can use the new user interface to quickly access the accurate contact information within Salesforce CRM. In addition, Jigsaw for Salesforce includes two new analytics dashboards that customer can use to monitor the overall health of data and report on usage. Jigsaw also provides customers with capabilities such as:

— Real-time status updates around how much data is being actively managed by Jigsaw, and visual reports on how much data is correct, out-of-date or dead in the data graveyard.

— Integrated Salesforce CRM reports with Jigsaw data to determine if records related to future sales are incorrect or incomplete.

— Holistic alerts that identify when records are flagged as dead so reps can quickly search for the record and update it with new, accurate information.

Until Jigsaw, the market did not have a business data service that supported the pace of change across sales and marketing operations or delivered updates as data changed. The issue is so critical to success that companies spend more than $3 billion a year on data sourcing services. Since Jigsaw is delivered entirely in the cloud, customers are liberated from legacy data sources that require expensive and complex data management, including storage, backups, security, updates, and integration.

Jigsaw is the world’s largest crowd-sourced database with more than 22 million business contacts and 4 million company profiles that are continually updated and added to by a global, Wikipedia-style community of more than 1.4 million individuals. Since the data is crowd sourced, users realize greater accuracy, which is available to end users in real-time and pre-integrated to other cloud apps.

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